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Cape Town awarded World Design Capital for 2014

Posted by peter | Articles | Posted on October 26th, 2011

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It was announced today that Cape Town is the official World Design Capital for 2014, winning the accolade from competing shortlisted candidates Bilbao, Spain and Dublin, Ireland.

The World Design Capital title is awarded every two years by the International Council for Societies of Industrial Design (ICSID) to increase global awareness of cities dedicated to using design for social, economic and cultural development and change. The bidding process for this prestigious title began in 2010 and was undertaken by Cape Town Partnership as mandated by the City of Cape Town.

The win comes at an optimal time as Cape Town Tourism recently unveiled our new brand and global marketing campaign for Cape Town. The campaign perfectly aligns with the intentions behind Cape Town’s World Design Capital 2014 bid. Forming part of a comprehensive marketing strategy for Cape Town aimed at growing the demand for the destination by speaking to a wider audience in new and established international and domestic markets; the brand aligns with sectors beyond tourism and is to be introduced globally at World Travel Market in November.

Says CEO of Cape Town Tourism, Mariëtte du Toit-Helmbold: “We are obviously very excited about this win; by far Cape Town’s biggest accomplishment for 2011 and a major boost for morale in the design, public and private sectors. The bid process has been an exciting journey and learning curve for the city. It comes at a crucial time when Cape Town is set to launch an innovative, exciting and inclusive brand for the city, positioned to embrace citizens, tourism, business and academia.”

The year 2014 will be a milestone in South Africa’s history as it marks twenty years of democracy in the country. With the title of World Design Capital 2014 we have the opportunity and platform to re-design a historically disconnected city as an inclusive, entrepreneurial and sustainable African city with one common vision for all sectors of business.

14 Responses to “Cape Town awarded World Design Capital for 2014”

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